https://www.youtube.com/watch?v=3Ad7TzAh4cU

I chose the Bud Light Platinum commercial. This commercial shows the new drink that they came out with called the Bud Light Platinum. The purpose of the commercial was to show off the new drink. The commercial shows off the product as any other company would when showing off a new flavor, but this is different than just a flavor because the flavor doesn't change and the main difference is that it has a higher alcohol content and it has a smoother feel. The commercial shows the different versions of Bud Light as knights to the king. The king is like the audience and throughout the series of commercials made like this he gives comments about what tastes better and how they are different. People have loved the commercial and it has influenced many people to make their own Bud Knight costumes out of empty cases of Bud Light. The author is Bud Light and they structured it as if it is some medieval time putting a play on words known as "Bud Knight" and they put two characters into the commercial that are known as the knights. It has a comedic effect that makes it funny to watch. The audience of this ad is generally people that are of the age to drink and it is for people that like to drink beer. This new version of the drink has a higher alcohol content and it has a cooler bottle. The drink is now distributed all over the USA and possibly across the world too.